WHO ARE WE?

Sarah is the founder of North of Standard, a creative director, mentor, educator, and problem-solver with over 25 years in the creative industries.

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Her career started in hairdressing and education, where she built a reputation for turning ideas into experiences, leading teams, delivering stage work, and helping people bring creative visions to life. Since then, she's taken that same eye for detail, strategy, and storytelling into the wider creative and business world working across branding, content, education, events, creative production, and business development.

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These days, she help brands, founders, and creative businesses bridge the gap between good ideas and great execution.

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Because having a vision is one thing.

Knowing how to turn it into something strategic, cohesive, and commercially effective?
That’s where she comes in.

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Working with businesses that know they need more than “just a logo” or “some content.”
They need clarity. Direction. Ideas that actually connect.

Someone who can see the bigger picture while obsessing over the details.

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Whether she's shaping a campaign, refining a brand, directing content, mentoring founders, or helping a business uncover what’s missing in their strategy, her job is simple:

To make sure what you put into the world looks better, works harder, and makes more sense.

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If you’re after cookie-cutter marketing or generic agency templates, she's probably not the one.

If you want strategic creative thinking, honest input, and someone who’ll care about your business like it’s their own - you’ll get on brilliantly.

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